Latest Episode

Mitigate Multitasking

Thursday, March 04, 2021

We're all experiencing screen fatigue but virtual experiences are often the only option.  In this first episode, Joe and Jack share a few tips to help planners increase attendee engagement and improve their meeting or event results.

Coming up...

Who’s Leading the Experience?

Episode 2 - Coming soon

From the decision to attend to the actions you hope will result, mapping how management will support attendees increases the return on your meeting or event investment.  In this episode, we’ll break down leadership practices that can be applied to improve attendee preparedness, engagement, and post-meeting performance. 

Engagement Through Empowerment 

Episode 3 - Coming soon

Technology has taken consumer customization to a new level. So how do you empower attendees to choose their own meeting and event experience to achieve greater impact?  Today we’ll share some tools that allow attendees to curate their learning, improve their understanding of how to apply it post-meeting, and measure the return on performance post-event. 

Put Technology to the Test

Episode 4 - Coming soon

Chances are you’ve seen it happen. You're in a virtual meeting or event and it’s interrupted by a technical glitch. Today we’ve invited A/V Production expert Larry Epstein to share planning tips to prevent tech mishaps and discuss how we can leverage those resources to also measure the return.

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Purposeful Planning


Welcome to the Purposeful Planning Podcast where apply performance measurement techniques to help meeting and event planners maximize time, budget, and impact.  I'm host Joe Fijol and for 30 years I've worked for destinations, travel companies, and DMCs to create experiences for a variety of groups and organizations.  I'm joined by co-host Jack Phillips, the President and Founder of The ROI Institute and architect of The ROI Methodology.  We'll break down how to connect return to meetings and events activity for your organization as well as the local communities that make the experiences you create possible.

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Your hosts

Joe Fijol

Joe Fijol, DMCP, Principal, and Founder of ETHOS Event Collective has been in meetings and events for 30 years. He sits on the HPAC Board of FICP and the IRF Advisory Committee and has been a speaker at IMEX America. An industry thought leader, Joe has worked across all facets of the hospitality industry including luxury resort, incentive travel, destination management, and cruise lines.  Joe is also the creator and host of the new Purposeful Planning Podcast. 

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Jack Phillips

Jack J. Phillips, Ph.D., chairman of ROI Institute, Inc., is a world-renowned expert on accountability, measurement, and evaluation. He provides consulting services for Fortune 500 companies and major global organizations. The author or editor of more than 100 books, he conducts workshops and presents at conferences throughout the world.  His work has been featured in the Wall Street Journal, Bloomberg BusinessWeek, Fortune magazine, National Geographic, and on CNN.

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